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During the first quarter of 2006 JSC "Tulsky Oruzheiny Zavod" took part in 3 leading international exhibitions devoted to sporting and hunting guns, ammunition and related goods. At the same time in February the enterprise exhibited its products in Moscow (16 - 20 Feb) at "HUNTING AND FISHING IN RUSSIA" as well as at the biggest arms show of the Western hemisphere - "SHOT SHOW-2006" held in Las Vegas.
The results of the exhibition in Moscow proved that the trademark "TOZ" enjoys a high level of demand which is true not only for the new models: TOZ-88, TOZ-200 and TOZ-78-05 but also for the arms that have been invariably popular for decades: TOZ-34, MC 21-12. Besides, the preferences of home market consumers as well as those of the consumers in near foreign countries have been investigated in a marketing research carried out for that purpose.
In the course of "SHOT SHOW-2006" (USA) the representatives of TOZ conducted fruitful talks with the dealers in the USA and Canada, Latin America, Australia and Oceania. The participation in the show has become a tradition allowing Tula enterprise to successfully penetrate new markets. The presentation of the small calibre carbine TOZ-78-12 that is expected to appear in the market of the USA under the brand of "Winchester Wildcat" was especially favorable.
The XXXIII International Fair IWA (10 - 13 March) has finally determined the priorities in the geographical distribution of export deliveries in 2006. JSC "TOZ" exhibited its products there as a part of the unified exposition of the Russian Gun-Makers Union. New modern design booths, posters emphasized the unified corporate style of the enterprise.
Out of the whole number of the articles the following set of small calibre carbines roused with the visitors the highest interest:
TOZ-78-04L - export variant with an improved stock;
TOZ-78-05 - "Varmint";
TOZ-78-17 - a model specially adapted for the North American market;
TOZ-99 - a self-loading small-calibre carbine.
The rifle TOZ-122-11 equipped with a special adaptable base "Weaver" enjoyed a high demand. The self-loading shotgun TOZ-88 with a gas gathering system of automatic work also evoked great interest.
During the 3 exhibitions the representatives of the Commercial Department of "TOZ" conducted more than 50 meetings with the dealers and possible partners. The results of questioning and marketing research have shaped the priorities for further development of the models of sporting and hunting guns "TOZ". The stock of orders and production plan for the inner and outer markets have as well been defined.
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